INSIGHT ARTICLE

Inside the Mind of the Luxury Chinese Globetrotter

Inside the Mind of the Luxury Chinese Globetrotter

Imagine you’re marketing a product or service to luxury international travellers: Who should you be catering to? Americans spend good money, and Europeans are generally well travelled. But at the end of the day, our bet is on the Chinese – and there are more than a few good reasons why.
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AGENCY NEWS

fluid takes home three agency of the year awards, 2015

fluid takes home three agency of the year awards, 2015

We love what we do, and it turns out Marketing Magazine does, too! An exciting and proud time for everyone here at fluid as we add three new awards to our name.
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CASE STUDY

Hotel Jen

Hotel Jen is a new brand by Shangri-La based on the virtual persona Jen, a professional hotelier and all-time lover of life, travel and discovery.

CASE STUDY

Fung Global Institute

Fung Global Institute is a research think tank, based in Hong Kong that provides Asian perspectives on global issues.

CASE STUDY

An Ipsos A Day

Ipsos is one of the largest and most successful research companies in the Asia Pacific region.